Article by George Bell.
Fast fashion wasn’t always defined as the toxic combination of convenience and harmful waste practices. It was once simply know as the speed at which a design moved from the catwalk to the high street. The second step of this trajectory, though, is high street to landfill. It seems far beyond recent memory since anyone in the fashion industry could deny that the convenience to the high street shopper is vastly outweighed by the fact that the industry has rocketed to, many would argue, one of the top 2 contributors to climate change in 2019. Sustainable Business Magazine takes a look at one UK startup taking corner of their corner of the industry.
Earth&Beyond‘s newly launched clothing brand aims to offer ethical, organic clothing to your doorstep whilst catching the eye. Using only high quality materials, the brand aims to offer a vivid, reliably sourced collection for every demographic.
A group of close friends from Norwich, UK, paying close attention to the debate on fast fashion, lead to the spark of an idea. The Earth&Beyond team, as it quickly became, saw how friends and family routinely consider dressing sharply as not only a challenge, but a chore.
Collaborating with sustainable supply chain coordinators Teemill, Earth&Beyond are able to trace their bold garments back to the source – organic. Organic cotton is beneficial for the producers and the ecosystem in which it is produced. Rain water, co planting, insect traps and cow poo replaces harmful fertilizers. They encourages biodiversity and leads to the extra soft feel of the end product.
Fewer inputs also mean less water, but even organic cotton is still a thirsty crop, so Earth&Beyond’s cotton is grown in Northern India, where monsoon water is channeled into the growing process.
Earth&Beyond’s products are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities.
This means that the environment is clean, light, modern and positive, like their factory in the UK. In the UK Teemill also own a solar farm and power manufacturing operations with renewables. In India, the factory owns two wind farms and a 150kw PV array. The plant is powered by SA8000 Certified (Social Accountability audit), GOTS certified renewable energy.
In a circular economy products are designed from the start to be remade. That means materials flow back to the maker and the new product is made from the old product. It is different to recycling, or upcycling, where material is turned into something different before it is then thrown away. A circular economy is infinite because by design the material flows in a loop.
Packaging from Earth&Beyond comes in the form of rip- and splash-proof mailer bag made from paper. Large orders come in cardboard boxes, with paper-based tape. Waste is then recycled and repurposed for further packaging. In a key move in the battle against fast fashion, every product is designed to be sent back to Teemill when it is worn out. This part of the process is designed to recur indefinitely.
Shop now at https://earthandbeyondclothing.com/